Identifying Current Shifts and Trajectories in the Consumption and Regulatory Domain of Cannabis
The domain of cannabis is characterized by constant, swift evolution, reflecting dramatic changes in consumer behavior, product innovation, and governmental policy worldwide, leading to a dynamic landscape that is challenging traditional paradigms. One of the most pronounced shifts observed in recent years is a notable **substitution effect**, where certain demographics, particularly younger adults, are increasingly choosing cannabis products over alcohol for social and personal use, driven by perceptions of fewer negative health consequences or the absence of hangovers. This changing preference is stimulating the development of new consumption formats, especially in the realm of infused beverages and precisely dosed, non-inhalable options.
A key trend in product development is the rise of **alternative formats** to the traditional dry flower. Edibles, vaporized concentrates, and, increasingly, beverages infused with cannabinoids like THC and CBD are gaining traction. This diversification caters to consumers seeking greater discretion, convenience, or more controlled and predictable experiences. Microdosing—the…