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Maccabi Bat-Yam Wrestling Club

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Pratiksha Dhote
Pratiksha Dhote

Identifying Current Shifts and Trajectories in the Consumption and Regulatory Domain of Cannabis

The domain of cannabis is characterized by constant, swift evolution, reflecting dramatic changes in consumer behavior, product innovation, and governmental policy worldwide, leading to a dynamic landscape that is challenging traditional paradigms. One of the most pronounced shifts observed in recent years is a notable **substitution effect**, where certain demographics, particularly younger adults, are increasingly choosing cannabis products over alcohol for social and personal use, driven by perceptions of fewer negative health consequences or the absence of hangovers. This changing preference is stimulating the development of new consumption formats, especially in the realm of infused beverages and precisely dosed, non-inhalable options.

A key trend in product development is the rise of **alternative formats** to the traditional dry flower. Edibles, vaporized concentrates, and, increasingly, beverages infused with cannabinoids like THC and CBD are gaining traction. This diversification caters to consumers seeking greater discretion, convenience, or more controlled and predictable experiences. Microdosing—the consumption of very small, precise amounts of THC—is also a significant shift, particularly among those interested in the potential wellness and functional benefits without pronounced intoxication. This emphasis on controlled dosing is paralleled by an increased focus on the roles of minor cannabinoids and **terpenes**, chemical compounds that contribute to the plant's specific effects and aroma profiles, moving beyond a sole focus on THC and CBD content.


From a regulatory standpoint, the trajectory involves a complex patchwork of state, provincial, and national legislative actions. While the move towards some form of **legalization** (either health-related or for adult personal use) continues globally, there are concurrent efforts to tighten rules around potency and product safety, especially for high-concentration products. Regulators are grappling with how to balance consumer demand and potential public health concerns, leading to frequent adjustments in permissible limits and product labeling requirements. Furthermore, a growing global dialogue centers on the societal effects of liberalization, including concerns around public safety, youth access, and the appropriate taxation structure for the activity.


The integration of cannabis into the **wellness sector** is another powerful current. CBD, derived from hemp, has become a ubiquitous ingredient in supplements, skincare, and food items, capitalizing on its non-intoxicating properties and perceived benefits for anxiety, sleep, and pain relief. This mainstream acceptance highlights a broader cultural shift towards viewing certain plant-derived compounds as integrated tools for personal health management. These diverse trends—from sophisticated product formulation and shifting consumer preferences away from traditional substances to the continuous political and social debate on regulation—signal a maturation of the overall domain, presenting ongoing challenges and opportunities for public policy and scientific research.

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